Brand: Cherifer Immunomax
Prod House: EQNX Studio
Director: Jam Jimenez
Roles: Character Design, Illustration, Animation
Project Morph reimagined the Cherifer and Immunomax mascots into a more appealing, expressive, and campaign-ready character system.
The goal was to retain each brand’s recognizability while pushing the designs to feel more cartoonized, dynamic, and personality-driven for use across digital, storytelling, and animated content.
The final direction leaned into a soft, kid-friendly look with action-oriented energy inspired by modern animated hero shows.
